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Novus Loyalty
Price Band
₹139.0–146.0
Issue Size
₹60.15 Cr
Lot Size
1,000 shares
Min Investment
₹292,000
GMP
+₹0.0 (0.0%)
Issue Price
₹146.0
calendar_month Important Dates
bar_chart Subscription Status
Subscription data unavailable
trending_up Grey Market Premium (GMP)
GMP
₹0.0
GMP %
0.0%
Est. Listing
₹146.0
schedule Updated: 14 Jul 2026 15:52
Share GMP:
business About the Company
Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. The company offers a modern loyalty platform built with the latest technology. The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its platform is flexible, easy to integrate with existing systems, and works across web, mobile apps, and physical stores for a smooth customer experience. It offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients. On-Premises: Installed on the client’s servers or private cloud for full data control — ideal for large businesses with strict security needs. SaaS (Cloud-based): Subscription model that’s easy to set up and manage — perfect for businesses that need a quick and scalable solution. Market presence: The company operates in both Indian and international markets. In the domestic market, it serves customers across the states of Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka while it serves customers globally in UAE, USA, Australia, and Puerto Rico. Competitive Strengths Comprehensive Loyalty Solutions Experienced promoters and management team Quality assurance and quality certification Clients in international markets
payments Company Financials (₹ Cr)
As of 2025-09-30
| Period Ended | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | 21.83 | 14.81 | 12.36 | 13.38 |
| Total Income | 71.43 | 104.63 | 73.61 | 59.61 |
| Profit After Tax | 5.80 | 3.58 | 2.96 | 0.55 |
| EBITDA | 7.79 | 5.69 | 4.82 | 2.27 |
| NET Worth | 18.89 | 13.09 | 9.50 | 6.54 |
| Reserves and Surplus | 6.64 | 13.08 | 9.49 | 6.53 |
| Total Borrowing | 0.82 | 3.53 |
Key Ratios
EPS
₹2.93
NAV
₹10.68
ROE
31.74%
ROCE
40.40%
RoNW
27.39%
P/B Value
13.67
P/E Ratio
49.89
Market Cap
₹227.03 Cr
PAT Margin
3.43%
Promoters
Deepak Tomar and Sweta Singh
Objects of the Issue
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects: # Issue Objects Est Amt (₹ Cr.) 1 Funding of expenditure towards Investment in upgrading enhancement of and development of new products 13.00 2 Business Development and Marketing Activities including manpower hiring 9.62 3 General corporate purposes and Unidentified Inorganic Acquisitions 16.86 4 Issue Expenses 10.86 Total 50.34
info Issue Details
pie_chart Investor Allocation
Registrar
Lead Managers / Book Running
timeline IPO Timeline
Open
17 Mar 2026
Close
20 Mar 2026
Allotment
23 Mar 2026
Listing
25 Mar 2026