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Adcounty Media IPO
Price Band
₹80.0–85.0
Issue Size
₹50.69 Cr
Lot Size
1,600 shares
Min Investment
₹136,000
GMP
+₹40.0 (47.06%)
Issue Price
₹85.0
Subject to Sauda
₹48600
Paid only if allotted
Adcounty Media IPO AI Summary
- Adcounty Media IPO is listed on BSE SME in the Web based media and service sector.
- Price band: ₹80.0–₹85.0 per share, lot size 1,600 shares (min. investment ₹136,000).
- Subscription window: 27 Jun–01 Jul 2025, listing on 04 Jul 2025.
- Current GMP is +₹40.0 (47.06%), an estimated listing price of ₹125 — unofficial and can change daily.
Adcounty Media India Limited, operating in the digital marketing sector, is offering an IPO priced at ₹85.0, with a total issue size of ₹50.69 Cr. The company has shown significant growth in both revenue and profit over recent periods, and it aims to utilize the proceeds for capital expenditure, working capital, acquisitions, and expenses related to the issue.
TopFund is not SEBI-registered — this is educational analysis, not personalized investment advice.
Adcounty Media IPO — Third-Party Research Views
Reviews below reflect analyst calls made before this IPO closed on 01 Jul 2025 — not a current signal.
Recommendations are sourced from third-party research firms and are not TopFund's own investment advice.
Important Dates
Subscription Status
Subscription data unavailable
Adcounty Media IPO Grey Market Premium (GMP) Today
GMP
+₹40.0
GMP %
+47.06%
Est. Listing
₹125.0
Updated: 25 Jul 2026 14:14
About the Company
Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries. The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach. Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition. Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility. Business Verticals: Advertisement Technology (“Adtech”) Digital Marketing As of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals. Competitive Strengths: Growth driven, global customer base (almost 47 countries) Using a blend of technology, market research and data analytics to produce successful ad campaigns. Supported by qualified and experienced management, KMP’s and employees.
Company Financials (₹ Cr)
As of 2025-03-31
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 47.92 | 29.51 | 26.84 |
| Total Income | 69.58 | 43.24 | 53.64 |
| Profit After Tax | 13.75 | 8.28 | 7.64 |
| EBITDA | 18.25 | 10.80 | 10.40 |
| NET Worth | 37.90 | 20.27 | 11.92 |
| Reserves and Surplus | 21.36 | 20.26 | 11.91 |
| Total Borrowing | 0.29 |
Key Ratios
EPS
₹8.37
NAV
₹22.92
ROE
47.28%
ROCE
47.27%
RoNW
47.28%
P/B Value
3.71
P/E Ratio
10.16
Market Cap
₹191.26 Cr
PAT Margin
19.96%
Peer Comparison
| Company | RoNW | P/E (x) | EPS Basic | EPS Diluted |
|---|---|---|---|---|
| Daps Advertising Ltd | 1.83% | 9.83 | 2.29 | 2.29 |
| Affle (india) Ltd | 1.6% | 65.26 | 8.24 | 8.24 |
| Adcounty Media India Limited This IPO | 47.28% | — | 8.37 | 8.37 |
Promoters
Aditya Jangid, Abbhinav Rajendra Jain, Delphin Varghese, Chandan Garg, Vartika Dangayach and Innovana Thinklabs Ltd.
Objects of the Issue
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects: # Issue Objects Est Amt (₹ Cr.) 1 To meet out the Capital Expenditure requirements of the Company. 14.00 2 To meet out the Working Capital requirements of the Company. 25.00 3 Unidentified Acquisition of the Company and General Corporate Purposes. 9.15 4 Issue Expenses 2.53 Total 50.69
IPO Evaluation
Generated 23 Sep 2026Revenue Trend
Total Income was ₹53.64 Cr in the period ending 31 Mar 2023, decreased to ₹43.24 Cr by 31 Mar 2024, before rising to ₹69.58 Cr by 31 Mar 2025. This indicates a recovery in revenue after a decline in the previous year.
Profit Trend
Profit After Tax was ₹7.64 Cr in the period ending 31 Mar 2023, increasing to ₹8.28 Cr by 31 Mar 2024, and further rising to ₹13.75 Cr by 31 Mar 2025. This shows a consistent growth in profitability over the periods.
Valuation
Adcounty Media India Limited has an implied P/E ratio of approximately 10.16 at the issue price, compared to peer companies trading at P/E ratios ranging from 9.83 to 65.26.
Grey Market Premium, Explained
The Grey Market Premium (GMP) is an unofficial indicator of the expected listing price of an IPO. It reflects the demand for the shares in the grey market, where shares are traded before they are officially listed on the stock exchange. A positive GMP suggests that the shares may list at a premium, while a negative GMP indicates potential listing at a discount.
Who This IPO Suits
Investors comfortable with short-term volatility and a long-term horizon typically weigh IPOs like this against their overall investment strategy and risk tolerance, considering factors such as market conditions and company fundamentals.
Who May Want to Wait
Investors who prefer stable and low-risk investments may want to avoid IPOs like this, which can be subject to high volatility and uncertainty in their early trading days.
IPO Timeline, Explained
The IPO process involves several key dates: the issue opens on June 27, 2025, and closes on July 1, 2025. Allotment of shares will be finalized by July 2, 2025, and the shares are expected to be listed on the stock exchange on July 4, 2025.
Listing Gains — The Risk
Listing gains refer to the profits made when shares are sold on the listing day at a price higher than the issue price. However, these gains are not guaranteed, and investors should be aware that market conditions can lead to fluctuations in share prices immediately after listing.
This evaluation is generated from Adcounty Media's own public IPO filing data for educational purposes and is not investment advice or a recommendation to apply, subscribe to, or avoid this issue — see Broker Recommendations below for named third-party research views (clearly attributed, not TopFund's own). TopFund is not a SEBI-registered investment adviser — see our Disclaimer.
Frequently Asked Questions
What is Adcounty Media IPO GMP today?
Adcounty Media IPO GMP today is +₹40.0 (47.06%), indicating an estimated listing price of ₹125. GMP is an unofficial grey-market indicator and can change daily.
What is the price band of Adcounty Media IPO?
The price band of Adcounty Media IPO is ₹80.0–₹85.0 per share.
When does Adcounty Media IPO open and close?
Adcounty Media IPO opens on 27 June 2025 and closes on 01 July 2025.
When does Adcounty Media IPO list on the stock exchange?
Adcounty Media IPO listed on 04 July 2025 at ₹125.0.
What is the lot size for Adcounty Media IPO?
The lot size for Adcounty Media IPO is 1600 shares, requiring a minimum investment of ₹136,000.
What is the price band for the IPO?
The price band for the IPO is ₹80.0 to ₹85.0.
What is the minimum investment required?
The minimum investment required is ₹136,000.
What is the lot size for the IPO?
The lot size for the IPO is 1,600 shares.
When does the IPO open and close?
The IPO opens on June 27, 2025, and closes on July 1, 2025.
What does GMP mean?
GMP stands for Grey Market Premium, indicating the expected listing price of the IPO shares in the grey market.
Issue Details
Investor Allocation
Registrar
Lead Managers / Book Running
IPO Timeline
Open
27 Jun 2025
Close
01 Jul 2025
Allotment
02 Jul 2025
Listing
04 Jul 2025
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