Artha Venture Fund doubles down on InstaAstro as faith-tech attracts investors
AI Summary
The impressive revenue growth of InstaAstro highlights a significant and growing consumer demand for faith-based services in India, particularly in the astrology sector. Retail investors should consider the potential of the faith-tech market, especially as platforms like InstaAstro leverage technology to enhance user experience and expand internationally. However, the emphasis on quality and verification in this sector suggests that not all faith-tech startups will succeed, making careful selection crucial for investors.
Online astrology and spiritual consultation platform InstaAstro has doubled revenue to ₹111 crore in FY26 from ₹52 crore a year earlier, prompting its early investor Artha Venture Fund to deepen its focus on the emerging faith-tech sector.
Anirudh A Damani, Fund Managing Partner, Artha Venture said the fund, which has participated in every funding round since 2021, viewed astrology as an established consumer demand rather than a category that needed to be created.
Original Article
Published on Hindu BusinessLine
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