Gurugram coffee startup crosses ₹1 crore in first-month revenue, plans 100+ stores by 2027
AI Summary
SORRY SUGAR's rapid revenue growth in its first month highlights a significant shift in consumer preferences towards healthier, convenient beverage options. This trend aligns with the broader market movement in India towards clean-label and health-conscious products, presenting a promising opportunity for investors in the food and beverage sector. As the company plans to scale its offline presence while maintaining a strong D2C strategy, it could attract attention from investors looking for innovative brands that cater to the evolving tastes of health-conscious consumers.
Gurugram-based clean-label beverage brand SORRY SUGAR is an emerging start-up in the coffee market. Launched in early 2026, the brand has crossed ₹1 crore in revenue in its first month of operations. It is now targeting an annual recurring revenue (ARR) of more than ₹60 crore by the end of the financial year as it looks to expand its presence across India.
The start-up currently operates three offline stores across Delhi and Gurgaon. It raised $1 million in its first seed funding round, led by the Dhanuka family and Amishi London. The company plans to use the capital to expand its online and offline presence.
Original Article
Published on Livemint
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