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Veritaas Advertising IPO
Price Band
₹109.0–114.0
Issue Size
₹8.48 Cr
Lot Size
1,200 shares
Min Investment
₹136,800
GMP
+₹145.0 (127.19%)
Issue Price
₹114.0
Subject to Sauda
₹132200
Paid only if allotted
Veritaas Advertising IPO AI Summary
- Veritaas Advertising IPO is listed on NSE SME in the Advertising & Media Agencies sector.
- Price band: ₹109.0–₹114.0 per share, lot size 1,200 shares (min. investment ₹136,800).
- Subscription window: 13 May–15 May 2024, listing on 21 May 2024.
- Current GMP is +₹145.0 (127.19%), an estimated listing price of ₹259 — unofficial and can change daily.
Veritaas Advertising Limited is an emerging player in the advertising sector, with a diverse range of services and a growing client base. The company aims to leverage the proceeds from its IPO for expansion and operational improvements, while its financial performance shows promising growth in income and profitability.
TopFund is not SEBI-registered — this is educational analysis, not personalized investment advice.
Veritaas Advertising IPO — Third-Party Research Views
Reviews below reflect analyst calls made before this IPO closed on 15 May 2024 — not a current signal.
Recommendations are sourced from third-party research firms and are not TopFund's own investment advice.
Important Dates
Subscription Status
Subscription data unavailable
Veritaas Advertising IPO Grey Market Premium (GMP) Today
GMP
+₹145.0
GMP %
+127.19%
Est. Listing
₹259.0
Updated: 25 Jul 2026 14:06
About the Company
Incorporated on July 31, 2018, Veritas Advertising Limited is a comprehensive advertising agency that provides 360-degree services across various platforms. The company owns advertising spaces in West Bengal, Guwahati, and Shillong, making it one of the few media-owning marketing and advertising agencies. The company also operate in Delhi, Mumbai, and Pune. The company offers a premium ecosystem and comprehensive advertising solutions platform for advertising media services. This includes Brand Strategy, Events, and Outdoor (OOH) Media services, which cover various advertisement modes like police booth hoardings, newspaper insertions, brochures, and display of outdoor hoardings, among others. The company's service offering includes Create brand presence & educate your customers; Increase brand reach & visibility; Create high recall and goodwill for the brand; Engage & interact with your targeted customers; and Increase sales & boost conversions. The clientele of the company includes some well-known names such as TVS, Honda, Ultratech Cement, Star Cement, Greenply, ITC Limited, Raipur Electronics, Mitsubishi Electrics, ILS Hospitals, ICA, Delhi Public School so on and so forth. As of January 31, 2024, the Company has 71 employees on its payroll.
Company Financials (₹ Cr)
As of 2024-02-10
| Period Ended | 10 Feb 2024 | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
|---|---|---|---|---|
| Assets | 9.27 | 5.31 | 2.69 | 1.52 |
| Total Income | 7.87 | 7.87 | 3.39 | 2.34 |
| Profit After Tax | 1.57 | 0.44 | 0.13 | 0.20 |
| NET Worth | 3.54 | 0.90 | 0.46 | 0.25 |
| Reserves and Surplus | 1.46 | 0.81 | 0.37 | 0.24 |
| Total Borrowing | 2.28 | 1.34 | 0.75 |
Key Ratios
EPS
₹2.11
NAV
₹17.05
ROE
44.24%
ROCE
39.65%
RoNW
44.23%
P/B Value
6.69
P/E Ratio
54
Market Cap
₹32.18 Cr
PAT Margin
17.36%
Debt/Equity
0.64
Peer Comparison
| Company | NAV | RoNW | P/E (x) | EPS Basic | EPS Diluted |
|---|---|---|---|---|---|
| Maagh Advertising And Marketing Services Ltd | 42.59 | 3.67% | 11.41 | 1.56 | 1.56 |
| Crayons Advertising Limited | 29.91 | 30.82% | 24.74 | 9.22 | 9.22 |
| Veritaas Advertising Limited This IPO | 99.55 | 48.99% | — | 2.27 | 2.27 |
Promoters
Debojyoti Banerjee, Sangita Debnath and Mina Debnath
Objects of the Issue
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects: # Issue Objects Est Amt (₹ Cr.) 1 Funding the capital expenditure towards setting up of new Police Booths in West Bengal, Assam, Maharashtra and Delhi 5.27 2 Funding the capital expenditure in Pole Kiosks for setting up of traffic signal point display in Kolkata, Mumbai and Pune 0.60 3 General corporate purposes 1.36
IPO Evaluation
Generated 23 Sep 2026Revenue Trend
Total income was ₹3.39 Cr in the year ending 31 Mar 2022, rising to ₹7.87 Cr by the year ending 31 Mar 2023, and remaining stable at ₹7.87 Cr as of 10 Feb 2024.
Profit Trend
Profit After Tax was ₹0.20 Cr for the year ending 31 Mar 2021, increasing to ₹0.13 Cr by 31 Mar 2022. The profit rose significantly to ₹0.44 Cr by 31 Mar 2023, and further increased to ₹1.57 Cr as of 10 Feb 2024.
Grey Market Premium, Explained
The Grey Market Premium (GMP) refers to the unofficial trading of shares before they are listed on the stock exchange. A positive GMP indicates that the shares are expected to list at a higher price than the issue price, while a negative GMP suggests the opposite.
Who This IPO Suits
Investors comfortable with short-term volatility and a long-term horizon typically weigh IPOs like this against their overall investment strategy and risk tolerance. It's essential to consider the company's growth prospects and financial health before making a decision.
Who May Want to Wait
Investors who prefer stable and established companies may want to avoid this IPO, as the advertising sector can be volatile and subject to market fluctuations. Those with a low risk tolerance should also consider their investment strategy carefully.
Listing Gains — The Risk
Listing gains refer to the potential profit an investor could make by selling shares on the listing day at a higher price than the issue price. However, these gains are not guaranteed, and the stock price can be influenced by market conditions, investor sentiment, and company performance post-listing.
This evaluation is generated from Veritaas Advertising's own public IPO filing data for educational purposes and is not investment advice or a recommendation to apply, subscribe to, or avoid this issue — see Broker Recommendations below for named third-party research views (clearly attributed, not TopFund's own). TopFund is not a SEBI-registered investment adviser — see our Disclaimer.
Frequently Asked Questions
What is Veritaas Advertising IPO GMP today?
Veritaas Advertising IPO GMP today is +₹145.0 (127.19%), indicating an estimated listing price of ₹259. GMP is an unofficial grey-market indicator and can change daily.
What is the price band of Veritaas Advertising IPO?
The price band of Veritaas Advertising IPO is ₹109.0–₹114.0 per share.
When does Veritaas Advertising IPO open and close?
Veritaas Advertising IPO opens on 13 May 2024 and closes on 15 May 2024.
When does Veritaas Advertising IPO list on the stock exchange?
Veritaas Advertising IPO listed on 21 May 2024 at ₹259.0.
What is the lot size for Veritaas Advertising IPO?
The lot size for Veritaas Advertising IPO is 1200 shares, requiring a minimum investment of ₹136,800.
What is the lot size for this IPO?
The lot size for Veritaas Advertising's IPO is 1200 shares.
What is the minimum investment required?
The minimum investment required is ₹136,800.
What is the price band for the IPO?
The price band for the IPO is ₹109.0 to ₹114.0.
When does the IPO open and close?
The IPO opens on May 13, 2024, and closes on May 15, 2024.
What does GMP mean?
GMP stands for Grey Market Premium, which indicates the expected price at which the shares may list on the stock exchange.
Issue Details
Investor Allocation
Registrar
Lead Managers / Book Running
IPO Timeline
Open
13 May 2024
Close
15 May 2024
Allotment
16 May 2024
Listing
21 May 2024
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