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Firstcry IPO
Price Band
₹440.0–465.0
Issue Size
₹4193.73 Cr
Lot Size
32 shares
Min Investment
₹14,880
GMP
+₹87.0 (18.71%)
Issue Price
₹465.0
Subject to Sauda
₹2100
Paid only if allotted
Firstcry IPO AI Summary
- Firstcry IPO is listed on BSE, NSE in the E-Retail/ E-Commerce sector.
- Price band: ₹440.0–₹465.0 per share, lot size 32 shares (min. investment ₹14,880).
- Subscription window: 06 Aug–08 Aug 2024, listing on 13 Aug 2024.
- Current GMP is +₹87.0 (18.71%), an estimated listing price of ₹552 — unofficial and can change daily.
Brainbees Solutions Limited, through its Firstcry brand, is a prominent player in the E-Retail sector, focusing on products for mothers, babies, and kids. The company has shown significant revenue growth, although it continues to operate at a loss. The upcoming IPO presents an opportunity for investors, but they should consider the associated risks and the company's financial performance.
TopFund is not SEBI-registered — this is educational analysis, not personalized investment advice.
Firstcry IPO — Third-Party Research Views
Reviews below reflect analyst calls made before this IPO closed on 08 Aug 2024 — not a current signal.
11 of 18 reviewers say Positive
Recommendations are sourced from third-party research firms and are not TopFund's own investment advice.
Important Dates
Subscription Status
Subscription data unavailable
Firstcry IPO Grey Market Premium (GMP) Today
GMP
+₹87.0
GMP %
+18.71%
Est. Listing
₹552.0
Updated: 25 Jul 2026 14:04
About the Company
Founded in 2010, Brainbees Solutions Limited offers products for mothers, babies, and Kids via its online platform 'FirstCry'. Brainbees Solutions (Firstcry)'s mission is to create a one-stop store for parents' retail, content, community engagement, and education needs. The company offers everything needed for an infant up to the age of 12, including apparel, footwear, baby gear, nursery, diapers, toys, and personal care, amongst others. The company offers products from Indian third-party brands, global brands, and its own brands. The company has an extensive offering for mothers, babies, and Kids with more than 1.5 million SKUs from more than 7,500 brands on its multi-channel platform across categories including apparel and fashion, toys, books, school supplies, diapers, bath and skincare, nutrition and breastfeeding, health and safety, baby gear and maternity wear (as of December 31, 2023). Brainbees Solutions (Firstcry)'s strong brand awareness and customer trust are reflected in the launch of BabyHug, one of Brainbees Solutions (Firstcry)'s house brands. According to a RedSeer report, this is the largest multi-category brand for mother, baby, and kids products in India, regarding GMV, for the year ending December 2023. Its other key house brands include Pine Kids, Cute Walk by BabyHug, and Babyoye. According to a report by RedSeer Report, Brainbees Solutions (Firstcry) is the largest specialized online retail platform for maternal, baby, and Kids' products in the UAE, in terms of GMV, for the year ending December 2023. For the nine months ended December 31, 2023, and the financial years 2023, 2022, and 2021, the Company had a network of more than 900 contract manufacturers in India and other countries for its house brands, excluding contract manufacturers engaged by Globalbees Brands and its subsidiaries. As of December 31, 2023, the company employed 3,411 full-time employees and 2,475 employees on a contract basis.
Company Financials (₹ Cr)
As of 2024-03-31
| Period Ended | 31 Mar 2024 | 31 Mar 2023 | 31 Mar 2022 |
|---|---|---|---|
| Assets | 7,510.38 | 7,119.83 | 6,197.16 |
| Total Income | 6,575.08 | 5,731.28 | 2,516.92 |
| Profit After Tax | -321.51 | -486.06 | -78.69 |
| NET Worth | 3,170.74 | 3,456.26 | 3,527.94 |
| Reserves and Surplus | 3,081.74 | 3,367.21 | 3,439.17 |
| Total Borrowing | 462.72 | 176.47 | 90.16 |
Key Ratios
EPS
₹-6.65
NAV
₹71.65
RoNW
-8.65%
P/B Value
6.49
P/E Ratio
-69.91
Market Cap
₹24141.75 Cr
Promoters
No Identifiable Promoter
Objects of the Issue
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects: # Issue Objects Est Amt (₹ Cr.) 1 Setting up new modern stores under the ‘BabyHug’ brand 93.90 2 Setting up a warehouse 14.20 3 Expenditure for lease payments for our existing identified modern stores owned and operated by our Company, in India 93.10 4 Setting up new modern stores under the FirstCry brand and other home brands of our Company 169.00 5 Lease payments for our existing identified modern stores owned and controlled by Digital Age in India 130.60 6 Investment in our Subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA 155.60 7 Investment in our Subsidiary, Globalbees Brands towards acquisition of additional stake in our step-down Subsidiaries 169.00 8 Sales and marketing initiatives 200.00 9 Technology and data science cost including cloud and server hosting related costs 57.60 10 Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes# 518.74
IPO Evaluation
Generated 23 Sep 2026Revenue Trend
Total Income was ₹2,516.92 Cr in the year ending 31 Mar 2022, rising to ₹5,731.28 Cr by 31 Mar 2023, and further increasing to ₹6,575.08 Cr by 31 Mar 2024. This shows a consistent upward trend in revenue over the periods analyzed.
Profit Trend
Profit After Tax was a loss of ₹78.69 Cr in the year ending 31 Mar 2022, worsening to a loss of ₹486.06 Cr by 31 Mar 2023, but improving to a loss of ₹321.51 Cr by 31 Mar 2024. While the losses decreased in the most recent period, it is important to note that the company has not yet achieved profitability.
Grey Market Premium, Explained
The Grey Market Premium (GMP) is an unofficial indicator of the expected listing price of an IPO. It reflects the price at which shares are traded in the grey market before they are officially listed. A positive GMP suggests strong demand, while a negative GMP may indicate weaker interest.
Who This IPO Suits
Investors comfortable with short-term volatility and a long-term horizon typically weigh IPOs like this against the company's growth potential and market position. It is essential to consider the company's financial health and market trends before making a decision.
Who May Want to Wait
Investors with a low risk tolerance or those seeking immediate returns may want to avoid this IPO, especially given the company's current losses and the potential for market fluctuations.
IPO Timeline, Explained
The IPO process includes several key dates: the offer opens on August 6, 2024, and closes on August 8, 2024. Allotment of shares will be done by August 9, 2024, and the listing is expected on August 13, 2024.
Listing Gains — The Risk
Listing gains refer to the potential profit an investor can make when shares are listed on the stock exchange at a higher price than the issue price. However, these gains are not guaranteed and can be influenced by market conditions, investor sentiment, and the company's performance post-listing.
This evaluation is generated from Firstcry's own public IPO filing data for educational purposes and is not investment advice or a recommendation to apply, subscribe to, or avoid this issue — see Broker Recommendations below for named third-party research views (clearly attributed, not TopFund's own). TopFund is not a SEBI-registered investment adviser — see our Disclaimer.
Frequently Asked Questions
What is Firstcry IPO GMP today?
Firstcry IPO GMP today is +₹87.0 (18.71%), indicating an estimated listing price of ₹552. GMP is an unofficial grey-market indicator and can change daily.
What is the price band of Firstcry IPO?
The price band of Firstcry IPO is ₹440.0–₹465.0 per share.
When does Firstcry IPO open and close?
Firstcry IPO opens on 06 August 2024 and closes on 08 August 2024.
When does Firstcry IPO list on the stock exchange?
Firstcry IPO listed on 13 August 2024 at ₹552.0.
What is the lot size for Firstcry IPO?
The lot size for Firstcry IPO is 32 shares, requiring a minimum investment of ₹14,880.
What is the price band for the Firstcry IPO?
The price band for the Firstcry IPO is ₹440.0 to ₹465.0.
What is the minimum investment required?
The minimum investment required is ₹14,880.0.
What is the lot size for the Firstcry IPO?
The lot size for the Firstcry IPO is 32 shares.
When does the Firstcry IPO open and close?
The Firstcry IPO opens on August 6, 2024, and closes on August 8, 2024.
What does GMP mean?
GMP stands for Grey Market Premium, which indicates the expected listing price of an IPO based on unofficial trading in the grey market.
Issue Details
Investor Allocation
Registrar
Lead Managers / Book Running
IPO Timeline
Open
06 Aug 2024
Close
08 Aug 2024
Allotment
09 Aug 2024
Listing
13 Aug 2024
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