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Nifty FMCG falls 6% in six months. Can festive demand trigger a recovery? | Marico, HUL, Tata Consumer among top picks
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Nifty FMCG falls 6% in six months. Can festive demand trigger a recovery? | Marico, HUL, Tata Consumer among top picks

AI Summary

The FMCG sector's recent underperformance relative to the Nifty 50 highlights the challenges posed by rising input costs and margin pressures. However, with the festive season approaching, there is potential for a rebound in consumer demand, particularly for select companies like Marico and Tata Consumer, which are better positioned to navigate these challenges. Retail investors should adopt a stock-specific strategy, focusing on companies with favorable raw material exposure and strong earnings outlooks to capitalize on the anticipated demand surge.

The Nifty FMCG index has declined 6% over the past six months, covering the first half of FY27, underperforming the Nifty 50, which fell over 1% during the same period. The sector has faced pressure from weak price momentum, rising input costs and concerns over margins, even as underlying demand and volume growth have started to improve.

With the festive season approaching, analysts expect consumer demand to pick up, but believe the recovery may not be uniform across the sector. Softening raw material prices, improving volumes, and a favourable festive demand environment could support select stocks, while companies facing higher input costs or elevated taxation may continue to see margin pressure.

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This is a market news update from Livemint, published on 01 October 2026.

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