From cigarettes to protein bars: ITC's ₹900 cr Yoga Bar bet as FMCG giant taps India's health-food boom
AI Summary
ITC's acquisition of Yoga Bar underscores its strategic shift towards health and nutrition, a sector that is gaining traction among Indian consumers. This move not only strengthens ITC's FMCG portfolio but also positions it to capitalize on the growing demand for health-focused products, which could lead to increased market share in this competitive space. Retail investors should watch how this acquisition impacts ITC's overall revenue and brand diversification, particularly as consumer preferences shift towards healthier options.
ITC has completed its acquisition of Yoga Bar by buying the remaining 52.5% stake in its parent company, Sproutlife Foods, for about ₹645 crore. The move has taken ITC's cumulative investment in the health and nutrition brand to approximately ₹900 crore, including ₹255 crore invested in earlier tranches, according to IndMoney's calculation.
The acquisition comes as ITC, whose businesses include cigarettes, continues to expand its FMCG portfolio through newer consumer brands. In its FY26 results, ITC said its digital-first and organic portfolio, comprising Yoga Bar, 24 Mantra, Mother Sparsh and Prasuma & Meatigo, grew about 60% during the year and crossed an annual revenue run rate of ₹1,350 crore.
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