Wipro Consumer Care to acquire Philippines-based S Brands

Wipro Consumer Care International is set to acquire Philippine-based S Brands Consumer Care Inc, marking its 16th acquisition globally, and second acquisition in the Philippines. With this acquisition, the company will further strengthen its personal care portfolio, while deepening its presence across South-East Asia.

Wipro Consumer Care & Lighting, which ended FY26 with revenues of ₹10,800 crore, witnessed double-digit growth in the June quarter, with the India business alone recording a growth of 15.1 per cent.

Kumar Chander, CEO of Wipro Consumer Care & Lighting and Managing Director, Wipro Enterprises told businessline, “Acquisitions has been a successful strategy for our Consumer Care and Lighting business and we have spent more than a billion dollars on acquisitions so far. As part of our strategy to double down on high-growth developing markets, we are acquiring S Brands Consumer Care in Philippines, which will now become our third largest market outside of India with revenues exceeding ₹1,000 crore plus, after Malaysia and China. Together with Splash, it further strengthens our presence in the Philippines and provides opportunities to accelerate growth, deepen market reach and build scale across our personal care business,” he added. The company did not disclose the deal value.

S Brands is one of the Philippines’s leading personal care companies, with a portfolio of brands including hair treatment brand KERATINplus, hygiene brand AlcoPlus powder deodorant brand DeoPlus, hair care brand Empress, and Fiona Cologne, a leading teens’ fragrance brand.

“Philippines is a unique market as some categories are much larger than other parts of Asia, such as hair conditioners. S Brands’ hair conditioner brand KERATINplus is the largest brand in the segment in the market, with 45 per cent market share. We also hope to take learnings in the hair conditioning category from the Philippines to other Asian markets,” he added. The acquisition will also help the company strengthen its presence in rubbing alcohol, deodorants and fragrances categories.

Asked if the company is scouting for similar acquisitions in India, Anita Zutshi, CFO, Wipro Enterprises said, ”We are always looking out for such opportunities. However, it needs to be at the right valuation, in line with our disciplined approach to capital allocation . It also needs to be margin accretive and enable us to provide scale in a particular category or geography.”

Wipro Consumer Care & Lighting ended FY 26 with a revenue of ₹10,800 crore, with a growth of 9.3 per cent. The company saw strong growth in the second half of the fiscal, with Q3 growing at 12.7 per cent and Q4 growing at 10.1 per cent at a global consolidated level, she added.

Talking about the company’s performance in Q1FY27, Chander said, “We recorded growth of 17.4 per cent on a consolidated basis in the June quarter, which was supported by strong underlying growth. In India, we grew by 15.1 per cent. We have been witnessing an uptick in the demand environment in the past few quarters. ”

He added that the company has been focusing on agility and consistency with regards to supply chain management to tide over challenges arising out of the West Asia conflict and has taken price hikes in some categories.

Asked about the future outlook, Chander said, “The El Nino impact on monsoons is something to watch out for in terms of rural demand trends. But urban demand will not be impacted. We are seeing a lot of growth coming in from the household and personal care portfolios. Also, quick commerce is accelerating premiumisation in India.”