Spain’s INALSA invests ₹50 crore in Sonipat plant, targets ₹500 crore India revenue

INALSA Home Appliances, the Indian arm of Spain’s Taurus Group, is betting on premium kitchen appliances, led by air fryers, stand mixers and app-connected cooking systems, alongside local manufacturing and a wider distribution network to drive its next phase of growth. The company is returning to manufacturing after more than two decades with a ₹50-crore investment in a Sonipat plant as it looks to more than double revenue from about ₹230 crore currently to ₹500 crore by FY29.

The five-storey manufacturing facility in Sonipat, Haryana, will initially produce around one lakh appliances a month before expanding capacity to four lakh units monthly, or nearly five million units annually. The investment will be executed in two phases, beginning with assembly operations before adding motor manufacturing and injection moulding in-house over the next two to three years.

“We produce ourselves the products on which we want exclusivity or control over the technical know-how. Other products we get from contract manufacturing,” Jitendra Chauhan, Chief Executive Officer of INALSA Home Appliances, told businessline.

“There are some high-end products where I don’t want to share my technical know-how anywhere else.”

Air fryers are INALSA’s largest category, contributing about 30 per cent of revenue. Together with vacuum cleaners, stand mixers, hand blenders and food processors, these five categories account for 70-75 per cent of the business. Based on import-tracking data, the company says it is India’s largest player in wet-and-dry vacuum cleaners and stand mixers and among the top five in air fryers.

To strengthen its premium portfolio, the company recently launched Steel Chef, an air fryer with a fully stainless-steel food-grade cooking chamber, and Blendora, a multifunction appliance that combines a soup maker, baby-food maker and blender.

It is also evaluating an India launch within the next six months of MyCook, its app-connected cooking robot already sold in around 70 countries. The appliance automatically controls cooking temperature, speed and timing while guiding users through recipes from a cloud-based community of more than 30,000 users. While MyCook retails for about ₹1.25 lakh in Europe, the India launch price is expected to be lower.

“We’re consciously moving toward more innovative, technology-led products because commoditised categories where every brand sells an identical product tend to get killed on price,” Chauhan said.

About 60 per cent of INALSA’s revenue currently comes from online channels after the company deliberately expanded its e-commerce presence over the past five years through Taurus Group’s global sourcing network. It also sells through Amazon in around 20 international markets.

The next phase of growth will focus on rebuilding its offline presence, particularly in South India, while expanding simultaneously across general trade, modern retail and e-commerce.

“If we aspire to be a ₹500 crore company in the next three years, we have to fire from all the available guns—general trade, modern trade and e-commerce,” Chauhan said, adding that supplies to the Canteen Stores Department provide an additional stable revenue stream.

The investment comes ahead of tighter BIS quality-control norms for imported appliance components that take effect from October 2026. Although the Sonipat project was planned before the new regulations, greater localisation is expected to give the company tighter control over technology, quality and its supply chain.

The new facility also marks INALSA’s return to in-house manufacturing after more than two decades. Before Spain’s Taurus Group acquired the company in 2004,,

INALSA, then part of the Usha Group, manufactured its own products. It later shifted to contract manufacturing after foreign investment rules at the time prevented wholly foreign-owned subsidiaries from producing certain appliance categories in India. Those restrictions have since been removed, paving the way...