RateGain ties up with Sri Lanka’s Citrus Leisure to drive direct hotel bookings

RateGain Travel Technologies Limited announced on Thursday a strategic partnership with Citrus Leisure PLC, one of Sri Lanka’s leading publicly listed hospitality groups, to power direct bookings across its hotel portfolio using RateGain’s UNO Direct Stack platform.

Under the deal, Citrus Leisure will deploy UNO Direct Stack to consolidate guest acquisition, digital marketing, website management, booking conversion, distribution, and pricing intelligence into a single platform. The company described the move as one of the most comprehensive direct revenue technology consolidations undertaken by a Sri Lankan hospitality group.

Citrus Leisure operates three properties — Citrus Hikkaduwa, a 90-room beach resort; Citrus Waskaduwa, a 150-room five-star resort on Sri Lanka’s west coast; and The Steuart by Citrus, a 50-room boutique business hotel in Colombo. The group serves leisure and business travellers across multiple markets.

The partnership aims to reduce Citrus Leisure’s dependence on third-party online travel agents and improve direct revenue by giving the group unified visibility across its demand generation, pricing, and distribution operations.

Chandana Talwatte, Executive Director and CEO of Citrus Leisure, said the group chose RateGain for its hospitality expertise and integrated technology ecosystem to support its direct growth strategy.

Anurag Jain, Executive Vice President – APAC & MEA at RateGain, said the partnership would help the group better understand guest behaviour and deliver more personalised traveller experiences.

RateGain works with over 13,000 customers across 160-plus countries. Its shares were trading at ₹971.40 on the NSE on Thursday, down 0.59 per cent from the previous close, giving the company a market capitalisation of approximately ₹11,541 crore. The stock has gained over 107 per cent in the past year.