Aurum PropTech acquires Housing.com in all-equity deal to build AI-powered real estate platform

Aurum PropTech Ltd announced on Thursday the acquisition of Housing.com from REA Group in an all-equity transaction, marking one of the more significant consolidations in India’s property technology sector.

Under the binding share acquisition agreement, Aurum will issue 1,97,93,309 equity shares, representing approximately 20.5 per cent of its enlarged share capital, to acquire 100 per cent of Housing.com. Following the transaction, REA India’s total shareholding in Aurum PropTech will rise to 24.9 per cent, making it a substantial minority shareholder.

Aurum’s stock closed at ₹241.19 on the NSE on Thursday, down 3.84 per cent from the previous close of ₹250.82, on traded volumes of 15.65 lakh shares worth ₹38.72 crore. The company’s total market capitalisation stood at ₹1,832.84 crore at close.

The strategic rationale centres on combining Housing.com’s consumer-facing marketplace, which attracts over 58 million average monthly visitors and 12 million monthly active users, with Aurum’s transaction, financing and property management infrastructure. Together, the companies intend to build what they describe as an AI-native operating system for Indian real estate, unifying property discovery, brokerage, rentals and transactions on a single platform.

Ashish Deora, Founder and CEO of Aurum Ventures, said the combination would create a data flywheel where activity across the merged platform would make the ecosystem progressively smarter. REA Group CEO Cameron McIntyre acknowledged the transition, expressing confidence in Aurum’s local execution capabilities.

The stock has returned 25.39 per cent over the past year and 258.07 per cent over five years, significantly outpacing the Nifty 50 over both periods. The transaction is subject to customary regulatory approvals.