TVS VENU’s Atelier Expressions to acquire majority stake in luxury mithai brand Khoya

Atelier Expressions, the premium lifestyle platform of TVS VENU group, has entered into an agreement to acquire a majority stake in Lonestar Hospitality Private Limited (Khoya), the New Delhi-based luxury handcrafted mithai brand.

The acquisition, subject to customary closing conditions, is expected to be completed at the end of August 2026.

Founded in 2016 by Sid Mathur, Khoya has established itself as a distinctive luxury confectionery brand by creating Indian mithai for a contemporary audience. The brand has been developed in collaboration with food historians and academicians to present a more refined interpretation of the classic Indian mithai for today’s modern consumers.

The partnership brings Koya into Atelier Expression’s growing portfolio, which includes J.L. Coquet, Khadak and Hedon.

“Khoya reflects the qualities we look for at Atelier Expressions, and we look forward to working together to build on its success while preserving the authenticity and character that define the brand,” said Tara Venu, Executive Director of Atelier Expressions.

“This partnership with Atelier Expressions offers a tremendous opportunity to scale our presence across India, explore new collaborations and elevate Khoya to greater success. Khoya was created from a belief that Indian mithai deserves the same care, creativity and attention to detail as the world’s finest luxury food brands,” Sid Mathur, Founder of Khoya, said.

Mathur will retain full operational and execution responsibility, supported by his existing team, according to a media release.