Taking on HUL, P&G and Marico: Why Honasa wants to be more than just Mamaearth

A few years ago, Mamaearth rewrote the beauty playbook. Now, with shifting consumer tastes and intense competition, the brand’s parent, Honasa Consumer, is looking to reinvent itself with a broader portfolio. How that plays out will determine if it's a one-brand wonder or grows as something bigger.