Out-of-Home advertising firms see renewed investor interest

Shares of listed companies in the domestic Out-of-Home (OOH) sector are witnessing a rally, driven by the potential growth in the sector.

Two companies from this sector are listed on the SME exchange -- SIMCA Advertising and Bright Advertising have seen renewed investor interest.

While SIMCA’s inventory comprises 210 media assets, Bright has 1,352 displays. In terms of revenue for FY26, Bright’s revenue stood at ₹155 crore, while SIMCA’s was ₹127 crore.

India’s Out-of-Home (OOH) advertising sector is surging, with market revenues approaching ₹5,920 to ₹6,400 crore, growing at an 8-12 per annual rate.

Growth is heavily driven by Digital Out-of-Home (DOOH) technologies, infrastructure projects such as new metro networks and airports, and expanding transit environments in major cities.

The expansion of metro corridors (Mumbai, Delhi, Bengaluru) and the opening of new greenfield airports are providing premium, high-dwell-time advertising inventory

Digital screens are growing at double-digit compound annual growth rate. They offer programmatic buying, AI applications, and dynamic content that allows brands to adapt creatives based on weather, time of day, or live events.

While the top 7 cities—including Mumbai (specifically active hubs like Mira Road and Western Line networks), Delhi-NCR, and Bengaluru—account for over 60 per cent of national ad spends, operators are rapidly expanding into smaller cities to tap into rising disposable incomes.

Of SIMCA’s 210 media assets, 136 are digital billboard slots, meaning nearly 65 per cent of the company’s inventory is digital in nature.

Fahim Batliwala, Chairman and Managing Director, SIMCA Advertising said the future of outdoor advertising will be driven by digital screens, data-led campaign planning and measurable outcomes for advertisers.

The increasing share of digital inventory in the portfolio has enabled better asset utilisation, stronger revenue productivity and improved operating efficiencies, he said.

“As brands continue to shift budgets towards DOOH and smart advertising solutions, we believe the opportunity for efficient and technology-led OOH operators remains significant,” said Batliwala.